Delivery
Yes
Serra Ford Rochester Hills in Rochester
Categories
Location on the map
Rochester, Oakland County, Michigan, US
Service options
In-store shopping
Yes
Accessibility
Wheelchair-accessible entrance
Yes
Wheelchair-accessible seating
Yes
Wheelchair-accessible toilet
Yes
Offerings
Car hire
Yes
Car wash
Yes
Oil change
Yes
Repair services
Yes
Payments
Cheques
Yes
Debit cards
Yes
Credit cards
Yes
Phone: +1 248-852-0400
Site: https://www.serrafordrochesterhi...
Site: https://www.serrafordrochesterhi...
Opening hours
- Monday:9AM–7PM
- Tuesday:9AM–7PM
- Wednesday:9AM–7PM
- Thursday:9AM–7PM
- Friday:9AM–6PM
- Saturday:9AM–3PM
- Sunday:Closed
Comments (199)
I can’t say enough good things about Serra Ford and Jon Maston. I have now leased multiple vehicles with the help of Jon and he always goes above and beyond to make the process easy. He takes the time to answer all your questions and makes sure you feel comfortable and excited about your new car lease/purchase! I highly recommend visiting Jon, at Serra Ford, when you are looking for your next vehicle.
I have been a customer of Serra for probably 20 years now, back when it was Huntington Ford. Always excellent service, from the sales people to the service center. In November I met Bailey Czuchaj who has now helped both me and my daughter lease new cars with ease and she is definitely our new go to person! Highly recommend her and this dealership.
Kathy Hone at Serra Ford made buying my dream truck so easy! She was always there to answer any questions I had throughout the process. Finding a used vehicle in this market is hard, but Serra Ford had exactly what I wanted for a great price. They worked around my schedule and made it happen! There was no games with the price. I paid exactly what I was expecting to pay, and there was no games when I got into the finance office. I was in and out in like 10 minutes. Thank you for helping me get my awesome F150!
I worked with Norman Shaya building a Superduty and I cannot express how happy I am with my experience.They were very professional, quick and clean from start to finish. I am only going to be working with Norman and Serra for all of my Ford needs going forward. The best part was we were able to get the vehicle earlier than expected and it was the best surprise.Thank you
From sales to financing, everyone I worked with at Serra Ford made purchasing my new car fun and easy. I love my car! Ford knows how to make a car ride an experience with all the bells and whistles. You won’t find better heated seats! I recommend Ford and if anyone is in the market for a vehicle- I definitely recommend Serra!
I was welcomed when I pulled into the parking lot. Had a test drive scheduled with Rich Hayes. Rich was friendly, pleasant to work with and very helpful and informative. Ended up purchasing a 2019 Escape with low milage and the entire experience was great. Buying a car can be a very stressful time. It was good to know I was in good hands with Serra Ford and Rich Hayes. Will definitely recommend.
Over the course of the last 3 months, Bailey Czuchaj helped me navigate leasing, ordering and buying a vehicle during these unprecedented times for the vehicle markets. She was professional and courteous throughout each engagement while also being very accessible for any follow on questions I had when not in-store. I would highly recommend anyone in the area looking for their next vehicle call Serra Ford and ask for her. You will be well taken care of!
I worked with Norman to trade in and leased a new vehicle. He was responsive and transparent throughout the process. More importantly, he negotiated fairly since the new car I got was high demand. If you want someone who wants to make sure you understand the total cost and will be flexible with delivery, be sure to ask for Norman.
The sales staff is exceptional, truly exceptional. Finance was painless, which is saying a lot for financing. Delivery was smooth and uneventful. Everything was completely transparent. Truly a wonderful experience. I highly recommend Serra Ford Rochester Hills.
Norman Shaya is amongst the best Car Salesmen you could ever be serviced by. He goes above and beyond and I don’t say that lightly as I am a very analytical customer. He went through multiple scenarios and got me into something much better than I expected. Love the car, love the service, I will always be their customer as long as Norman and other like minded people are there.
Had a great experience with trading in my leased Jeep for a Ford Bronco Sport. They made it the transaction easy. Norman Shaya was my sales rep and he is friendly and knowledgeable. Highly recommend the dealership.
Much like most people I dread going to dealership but Joe Spadafore made it a great experience. I ordered a Maverick and he kept me informed and gave me updates throughout the process. It was a phenomenal experience and I will go back for my next vehicle. The team at Serra Ford has definitely earned my business for years to come.
Flew in from Virginia to purchase a 2019 Mustang Convertible. Kathy Hone was my salesperson and she was very attentive and a pleasure to work with. Serra Ford has low dealer fees especially compared to other dealerships that have a $900+ dealer fee and $1500+ reconditioning fee. Great experience overall and recommend
I am severely disappointed in Al Serra. I brought my vehicle to them last spring due to needing a transmission re-build. After a few months I noticed my car was not shifting correctly so I brought it back to be looked at. The service department stated that nothing was wrong with my vehicle. Fast forward to now, and my transmission failed. I had to take my car to a different dealership due to Al Serra stating that I was, better off getting work done somewhere else. Then when I contacted the service department again, I was told that I made a huge mistake by taking the vehicle to a different Ford dealer. The dealership that had my vehicle tried to contact Al Serra about their parts failing. The service writer I was dealing with at the other Ford dealership was told by the service department at Al Serra to lie and tell me that there was no fault with Al Serra. If that is the case, fine. But, when I tried to speak with anyone, no one would speak with me. I would keep getting transferred to someone else. Al Serra had helped my grandmother in the past get into great vehicles and I am extremely upset that I have been stonewalled and that Al Serra wont even talk to me on this matter, when my family had used them for business in the past.
We love our new 2021 Ford Edge. Or sales rep, Shawn Burchi did a great job in helping us find the right car at a great price. We have been working with Shawn for over 25 years. She is very knowledgeable about the cars she sells. Shawn treats us like family. When our lease is up we will be back to get our next Ford form Shawn.
Glad to be back into the Ford family. I’ve been going to Shawn Burchi since 2009 and she has been nothing but a wonderful sales person. Always a great experience doing business with her and the support team she has at Serra Ford are great too. Highly recommend and I say go to Shawn!
Serra Ford brought the fun back to vehicle shopping. During these times where car shopping has seemed impossible, they had exactly what we were looking for. Ask for Rich Hayes if you’re buying used. Trustworthy and makes things happen quickly!
We just got a great 2022 lease car thanks to Bruce and his Staff at Serra Ford..Bruce has seen us thru many lease cars over the years, we would not want to go anywhere else. He is the most knowledgeable and trustworthy person we have come to know. He keeps us up to date on all the transactions and walks us thru each stage. Dealing with Bruce and Serra Ford was great, especially in these difficult times We love our new car. Thank you and Happy New Year Bruce and Staff at Serra Ford
Finally decided to go to the Ford dealership and lease myself a new F150. In the midst of all the madness going on with cars now a days, Norman made it as easy as can be to find me the right one. He was kind, courteous, and informative all throughout the process and helped me get into a truck I love. Thank you!
I was very impressed with how quickly the dealership serviced my car. It was easy to schedule an appointment with Greg Singh. It was nice that someone greeted me upon my arrival.They started on time and I was told that it might take 1.5 - 2.0 hours. It actually took just over 1 hour to handle an airbag recall. Greg let me know as soon as my vehicle was ready and where and how to pick up my vehicle - no guessing what I needed to do.This was by far a much better experience than when I used to take my five vehicles to Suburban Ford in Sterling Heights. Serra Ford is much more customer focused and making sure that the customer is completely satisfied.
Had a great buying experience at Serra Ford. Our sales person, Joe Spadafore, found us the exact F150 we wanted in a very trying time for vehicle availability, and we were very needy in our requirements, so thanks to Serra Ford... all in all, we are happy to get the F150 we wanted and Joe was very helpful.
Jr Peterson and Joe Spadafore at Serra Ford really surpised me in their effort to ensure the buying process was fair. Current used and new vehicle market conditions would suggest that sellers have a notable amount of leverage during the buying process. Dont like something about the vehicle you ordered? Thats fine, theres 10 people willing to drive this car off the lot tomorrow. Luckily, this was not the experience I recently had.After pointing an issue with my vehicle order, Jr and Joe went above and beyond to ensure I was happy with the outcome, which is in stark contrast to previous car buying experiences Ive had in the past.Not only did they ensure that I was happy with my purchase, they proved that they have the best interest of the customer in mind. In an industry that is plagued with a poor reputation, my experience was that the folks at Serra really do care about the relationship with their customers. Not only have they earned my trust, theyve earned my loyalty.
This was my first time working with Serra Ford. I am so glad I stopped going to Suburban in Sterling Heights! If you are not happy with your current vehicle salesperson, I highly recommend calling Joe Spadafore at Serra Ford in Rochester Hills. He and his entire team were so easy to work with, and knowledgeable without shoving it down my throat or making me feel like an idiot, which is usually how I am treated during vehicle purchases because of my gender.I will recommend Joe and Serra Ford to anyone and everyone who asks. Especially wonderful was the gentleman who checked to make sure after I turned in my former lease that I had removed everything from the vehicle. He brought back the little Snoopy I had on a mirror for years which I had overlooked.Something I had not thought of was the value of my lease vehicle I was turning in, and whether it had equity to apply to my new lease. Joe suggested this, had it appraised, and I got $500 back toward my new vehicle.That kind of empathy and attention to detail is what I hadn’t realized I had missed since the days I bought and drove Saturns. I am so happy to have found it again at Serra Ford. Truly grateful to have found this dealership.
Im not usually a fan of dealerships, but I recently bought a used f-150 from Serra Ford and it was a good experience. I called ahead and told them specifically which vehicle on their lot I was interested in, they had it ready for me when I arrived. Did a test drive, liked the truck, and moved forward with the buying process. Rich was awesome and did a great job assuring me that I was getting a great price on the truck, even showed me where the truck price ranked in the local database (who knows if its true or not, but I did my research and for the truck I bought with the features I wanted, and the low mileage, Im inclined to believe that it would have been a tough deal to beat.)Only reason they lost a star was because I had been contacted via email by another sales rep, Mike, who I emailed back and never heard anything further from. I like doing business over email, its more convenient and wastes less time, and I was happy that a sales rep reached out via email (because its hard to get people to do that for some reason), but I was disappointed that I never heard back when I sent Mike my list of wanted features. If youre going to send me an email asking what can I do to help you, I expect you to respond, especially if Im looking to spend $30-$40k on a purchase.
Our salesman, Jon Maston, did a fantastic job taking care of all the details, cutting thru the paperwork, and delivering the vehicle all in a timely manner. I would recommend Jon at Serra for anyone purchasing a new Ford vehicle. Were very pleased.
It was a pleasure to work with Alonzo Medina, from my first inquiry to the week after my purchase of the 2010 Explorer Sports Trac. He was the perfect balance of friendliness and professionalism. The entire process went smooth and we left with the right vehicle for our specific needs. Unfortunately, we had a mechanical issue within a week of the purchase. After contacting Alonzo with the situation he guided us through the Service appointment. The service team was prompt & efficient. The overall experience with Alonzo and each and every Serra team member we engaged with were obliging, beyond fair and overall far beyond my expectations. I will refer all my friends and family to Serra Ford of Rochester for their new and used car needs. Hats off to Alonzo !
I had a great car buying experience with Shawn at Serra Ford. She walked through the ordering process with me to get exactly the features that I wanted on my new Ford Escape PHEV. She kept me up to date on the vehicle status as it was being built, and when it was delivered on time (!) and prepped she answered my questions about the new car, no BS. Definitely one of my better experiences inside a dealership.
Amanda Cantin is such a great person and was amazing through the process of getting my new car! She was always available to answer any of my questions and kept me updated on the status of my car while it was being built. I highly recommend anyone looking for a car to contact Amanda.
Scheduled an oil change and tire rotation at Serra Rochester Hills. They were great, they followed up after I scheduled it to make sure everything was covered. They took my vehicle in immediately at the scheduled time. I appreciated the vehicle check-list they completed. And their price was much better than Rochester Hills Tire. I will continue to bring my vehicle there for any work.Update 4 months later - when for another oil change and tire rotation. My 5 star review was confirmed again. Great follow-up, took the vehicle in on time, great feedback on tire wear, great check list. I highly recommend service work at Serra Ford. Outstanding. I wish I found them years ago.
Bailey was my Sales Associate and she not only leased me my own personal vehicle, she went out of her way to assist me with a Pool Vehicle for my company.I have never met such a diligent hard worker to make sure I got the best possible deal. She would text me, E-Mail me, call me and do whatever it took no matter the hours involved.Serra Ford has a GREAT EMPLOYEE in Bailey and I will be back in 24 months for my next lease.I also need to mention Kevin in Finance. His dad joke game is on point, and he made the Finance aspect of leasing very easy.Leaka, (not sure spelling is correct) is Baileys Manager and he came over and introduced himself. Very great staff you have Serra Ford!
Wonderful experience working with Serra Ford for the recent purchase of my new car. The entire process from the first call to inquire about inventory on stock to driving away with my new car too about 7 hours and was completed in one day. Could not have asked for better service!
Amanda made this the easiest most pleasant buying experience that I have had in 30 years. We absolutely love the car and mostly how courteous and helpful Amanda is. Wonderful salesperson and team at Serra Ford
Best dealer experience I have had! Jon was extremely kind, helpful, and worked to get me into a payment that best fit me. He kept me aware of all steps of my vehicle being built, and promptly alerted me when it arrived! The rest of the Serra team was very kind and professional. I highly recommend going here for your next Ford!
I can say that Mrs Sandra is the best saleswoman I’ve ever had. From beginning to end she went hard for me lol. Got me the vehicle I wanted and the trade in process went smoothly!!! Thank you guys so much for helping me I am overjoyed and satisfied I highlyRecommend them!!
My experience purchasing the 2022 Ford Edge SEL from Serra Ford Rochester Hills was excellent. I worked with Adam Rotarius through the entire purchase. He was fast to answer all my questions and helped out as much as he could. He also kept me well informed along the way about timing and next steps. The new Ford Edge is amazing, I would definitely recommend Serra Ford Rochester Hills to family and friends.
This is the first time that I Leased vehicle from Serra Ford Rochester Hills. Bailey has contacted me when I submitted my order through ford website. She has been helpful and patient in providing all the help thorough out in Leasing Ford Explorer. Thank you Bailey and Serra ford.
Micki was extremely helpful and made me feel like we have been friends for years. If you need a car, I highly recommend you ask for him.
Norman Shaya helped me build and order my beautiful F-150. He did his best to get me the best deal possible! Highly recommend! You won’t be disappointed.
Life note: Time and energy are non-refundable so you have to invest each wisely. My lease experience at Serra Ford of Rochester Hills reaffirms this. I initially went to 2 other large Metro-Detroit Ford dealers. Because of my distance from the dealerships, I initiated contact remotely. The first store- SuburbanFord of Waterford- I wasted 10+ days communicating back and forth with. The salesperson was excellent. The sales manager was dishonest about trade allowance and when questioned on his numbers, he said that was his price and if I didn’t like it I could go elsewhere. So I did. The second store- Suburban Ford of Sterling Heights- the sales manager was excellent, honest, and clear in his pricing. The salesperson was terrible. While he may have heard what I was saying, he didn’t listen at all. I was clear about what I wanted but he continued to steer me to vehicles that were more expensive and more lavishly equipped than what I wanted. Additionally, his responsiveness was terrible. You either receive a response within 30 minutes or 3 business days if at all. I had enough.I reached out to Serra Ford. I explained what I wanted. Despite the inventory issues that everyone is experiencing, within a day I was presented with a couple of vehicles to choose from- either were exactly what I wanted. The level of communication, transparency, and effort from Joe Spadafore (sales), Matt Duggan & Gary Arnold (finance) was excellent. This deal was wrapped up with zero stress, zero frustration, and driving away feeling 100% at peace and satisfied with my choice. Thank you for everything Matt, Joe, and Gary. Loyalty earned.
Norman was awesome! We just got the Ford Explorer and the process was so easy. We enjoyed working with Norman. Great communication, price, and great customer service!
Took car in for a recall and ask them to check a noise in the rear of the car. $150 for an inspection which took 15 minutes is a bit on the high side. They quoted $2980.00 in repairs, $1400 in parts for wore out bushings. Because instead of just replacing the bushings they were going to replace the rear swing arms (knuckles) and wheel hubs. Why when they only needed to replace $60 worth of bushings? When I questioned the repair quoted I was told the bushings were not serviceable. I pointed out that on the Ford website there was a service part number for the bushings and ask that they quote the repair correctly. They did not want to just service the bushings, so I took my car to a REAL mechanic and he did all the needed repairs for $300.00 which included a few other things that they had missed at the dealership.Unfortunately dealership service centers have turned into Part replacers and profit centers.Over all I was not very satisficed with the service received. They did the recall from Ford and that is the only reason they get 3 stars.
Nate was very helpful and polite. He listened to what my needs, and expectations, I had in the type of vehical, best suited for me. I was on a budget and he did everything to find that very one.It was a very cold and windy day in Michigan. I was dressed for the cold weather, not for success. Haha I was treated with the utmost respect.Ultimately Nate found me a Ford Fusion! I drove away that day. I put insurance on it plated it right on sight. No Secretary of state visit.As for the rest of the staff they were extremely nice as well. That day I met two wonderful people Nate and Kristina. They changed my attitude about used car sales.I would recommend Serra Ford of Rodchester Hills to everyone. Go in and check out the inventory. You may find just what you are looking for. I did I love my Fusion!
Dont trust the ford Dealerships in Flint I have had trouble with them. I am picky about my car. So I gave serra ford a try i am very happy with the service I received stating when I walked thru the door till my car was finished was very happy with all of my experience with them and I drive from Flint now to get my service from SERRA ford. Keep up the good service.
Service Department was very helpful. Contacted me before important to ensure I had everything scheduled appropriately. Vehicle work was completed timely. Very easy to drop off and they were on schedule
Just purchased a used car from them about 2 weeks ago. Very unhappy when talking on the phone my screen freezes even after shutting the car off it still shows I’m on a call. The car should have been detailed before me purchasing it as well. You’re excited about your new car only to have it dirty. Most definitely won’t go back
Leasing my Bronco Sport at Serra Ford was a smooth and painless experience. Working with Norman, Gary and Bruce to find the right vehicle and get the best financing was straightforward and prompt. I highly recommend Serra Ford!
Mike and Alonso went above and beyond! True professionals who care about their clients. This was my second purchase of a pre-owned vehicle from Serra ford and both experiences were excellent.
Norman mad the leasing process quick and easy! He communicated clearly throughout the process and got me into an awesome truck! Would definitely recommend Serra Ford to anyone!
Serra Ford did an amazing job for us. Love our new Bronco and everyone at the dealership was friendly, accomodating and went out of their way to help us. Thank you so much!!!
Bob Brani, Went above and beyond with my new vehicle lease. I called in the morning and my new car was delivered to me the same day. It the easiest purchase i ever made. I could not be happier with my new car!! A+++++++
I am glad that I went to Serra Ford Rochester Hills and met Shawn Burchi. From the first moment that I walked in the door it seemed that she was very excited that I was there. Although the van that I went to see was bought by someone else before I got there I very soon became interested in another vehicle and test drove it that day and came back the next day and bought it.The whole purchase experience was made very much easier and more pleasant because Shawn went above and beyond in helping me. She ran back and forth from building to building and through the office so quickly in her efforts to help as many people as she could, including me.I have not experienced a car salesperson such as her in my life. And it is most likely that I would not have bought anything that day if it were not for her.I appreciated being able to trade in the vehicle that I had without debate. Which in turn made me less desirous to cause any debate about the vehicle price I was purchasing.Thumbs up to Shawn and the finance manager. Both stayed after closing time to finish the paperwork, instead of telling me to come back another day because it was time for them to go home.I recommend anyone looking for another car to visit Serra Ford Rochester Hills and talk with Shawn Burchi.Sincerely and pleasantly surprised,Jacque
Big thank you to Norman Shaya! Excellent service and really listened to my wants and needs. He was also able to get me into a new Explorer within a week! Thanks again for the great service!
Great experience. There were able to work with our situation. They offered to take care of our over miles on our lease. They were extremely patience and friendly. Highly recommend this dealership.
Excellent customer service. Mike and the entire service team were a pleasure to work with. they valued my time and took care of everything as promised. great communication, keep up the good work!
Shawn made the new car buying experience wonderful!! Shawn was knowledgeable and not pushy at all. I would come back to buy another vehicle in the future!
Took care in for service. Greg took care of me, no problem. When I picked up my car, which had been detailed a week before, it was filthy. Scuff marks on doors, grease on steering wheel. I spent an hour with a very unhappy wife cleaning up the aftermath
I spent about a year researching F-150s at various dealerships. I was able to find an incredible deal at Serra Ford and got the exact truck I was looking for at far less than I likely would have spent elsewhere. Was greeted as soon as I walked in the door and received excellent customer service from Bailey. We were so satisfied with this purchase it prompted my wife and I to come back in and trade in our Honda (never buying another one). Bailey helped my wife find the perfect Ford Explorer that is far more accommodating to her back pain. We could not be happier with either vehicle. Excellent prices and excellent service!
Im usually very apprehensive about going to a dealer. But I must say Mike Larose did a phenomenal job of helping me in every aspect. Never felt pressured and they helped me get into the vehicle I actually wanted. So again, thanks to Mike and the team here. Glad I stopped in and will again when my wife needs a newer vehicle.
Norman Shaya was knowledgeable, incredibly helpful and easy to work with. Norman made the process of ordering a new vehicle quick and easy; I would highly recommend working with him and the entire team at Serra Ford.
The salesman who sold me the car was great, the finance department was great, and the service department is great! Looking forward to future purchases at Serra Ford!
I just leased a 2020 F-150 from Serra Ford. I am very happy with my new vehicle. I am very pleased with my dealer Annabelle Lange. She helped me to find the vehicle that I wanted. She was very helpful, courteous and professional. I highly recommend folks to visit Serra Ford Dealership and see Annabelle for a beautiful New Ford Vehicle.
I would like to start off by saying Kathy Hone in used car sales is amazing.I walked into the building expecting what every other dealer did to me, which is give me a ridiculously priced used car with a payment way higher than I said I could afford, and poor customer service.Kathy Hone on the other hand did the exact opposite!! She did everything in her power to get me in the car I wanted with the payment I could afford that day!!! I would recommend any and everyone to go to Huntington ford. They gave me Outstanding performance and excellent customer service. I am so happy with my car and terms, I couldnt thank her enough for what she did! I will be back when the time comes for a new ride!!
The fastest car purchase Ive ever done, friendly staff and they gave me exactly what I needed and answered all my questions, will definitely return if I get interested in another Ford!
Tony and Woody were AMAZING throughout the entire process. They helped make the usually complex and confusing process of leasing a car feel like a breeze on my end, while helping me get the best price possible! They were extremely accommodating and patient throughout the whole process. Truly, the best customer service I’ve ever had leasing a car. HIGHLY recommend Tony and Woody at Huntington Ford for any car buying/leasing needs. And I LOVE my new Ford Escape!!!
Well I purchased a vehicle on December 31st 2019 from these guys and everything was great at first. My used car sales rep name was Anthony, great guy and very helpful to a point of not being able to. His bosss name is Dave, He was also nice up until after I purchased the vehicle, then I never heard from him. I was interested in a 2010 Ford Taurus SHO 200,000+ Miles, took the car out for a test drive It was very clean. But was apparent that it needed some work. I figured I could get the work that needed to be done, done. I felt like it would have been a great vehicle for me to go into from getting out of my Chevy lease. So I purchased a vehicle because I felt it was worth it. And yes I paid cash! On the drive home the motor started knocking like crazy and loosing power! I pulled over and called the tow truck to get it towed home. Ive been in contact with Serra ford to work out a deal on a different car. Unfortunately up until me writing this review, that never happened. Now Im stuck with the shell of a car, used motors for the Ford Taurus SHO cost $2,500 dollars and up 🤯 and thats just for the motor itself, does not include labor. Now I feel like I should never buy a used car from a dealership. If you are going to buy a used car from this place, please make sure you have a mechanic check the car out first. Ive learned that they do not do any type of inspection beyond safety, for their used cars. Not even an oil change. I am sure this would fall under the lemon law. But if I am going to get a lawyer to sue these guys I may as well spend the money to buy a new motor for the car 🤦🏿♂️. This was a very sad experience to me, your experience may not be the same, but I do say be aware! Please get the used vehicles inspected before buying them from here or any dealership for that matter!
I was shopping for a car this whole year and I stopped in to Serra Ford and this lovely young lady my the name of Shawn greeted me. She showed me an Edge ST and I was very impressed with the vehicle and her professionalism and technical knowledge! I asked her how long shes been selling she said 26 years! It definitely shows! She worked out all the numbers and Im a proud owner of an Edge ST! Thank you Shawn for making my car buying experience effortless!
Had a great buying experience from start to finish. Good looking showroom and friendly, helpful staff. Bailey was very consultative, and we ended up with a fantastic vehicle for a reasonable price in the middle of the chip shortage. Can’t ask for more than that.
Mike P. was fabulous. In and out quick. Got what I needed for the price I liked. Friendly and called the next day to ensure all was well with my new purchase. You cannot argue with good prices and friendly service. He was very considerate of my time as well.
Took my truck in for a 4 wheel drive issue. Everyone was very friendly and professional.Luckily they had the parts and my truck was ready to go within a couple days.Highly recommend Serra Ford.
Mike Kopp is the friendliest, the most helpful salesman. He walked us through the car buying process quickly and efficiently. It was a real pleasure working with him.
I have purchased 4 vehicles from Serra Ford over several years. Overall they have made the sales process quick and easy. The last two cars I bought I worked with my salesman Angelo Giordimaina who I would highly recommend. He was very informative and worked hard to find the vehicle I was interested in.
Bought a 2018 Ford Fusion a few months ago and dealt with Alonso Medina. Very happy with the Fusion and working with Alonso was easy and he was very informative. Felt no pressure. I would not hesitate to recommend Serra Ford or Alonso to family and friends. It was worth the drive to get this car.RegardsTony
Sales are fine. The auto repair side doesnt know how to run a business. My car was only supposed to be gone for a day to two days at most and now were pushing 6 day. If I known this long I would have got a rental or something. Other then figuring out on my own and figuring out a way to work. You think David offer a rental knowing is taking so long. From what Im figuring out if you dont tell them about it and do their job for them it not offered. Wish I could give a lower rating.
Norman Shaya was my sales associate. He was straight forward without gimmicks or pushy sales pitches.Norman was very organized, concise, and helpful when I needed the help. I appreciate his effort.As a busy professional I was having trouble finding the time to help my mom find a new car, and so I really appreciated him every step of the way.This was probably the best dealership experience that I have ever had. Thanks Norman.
I recently purchased an F150 from this dealership and had a great experience with the sales team however through no fault of their own I found out about a month after on in the truck that the interior lights were not functioning properly. I called the sales team and they put me in touch with Dave Watt Who is the service manager there. He offered me a very good rate to have the repair done at a low cost to myself which I thought was more then fair. He kept in great touch with me during the repair process and went the extra mile to make sure it was done in a timely manner. I would greatly recommend anyone call and ask for him for any service needs.
They are polite, fast and efficient. When I get my oil changed, they have a waiting area with one of the best coffee machines Ive ever seen and I would go there just for the hot chocolate if I could, lol. Thanks the great service!
My family had a great experience working with Bailey Czuchaj on getting into a new F150. We love the truck, the 12” center stack, the 360 degree viewing camera. the truck bed camera, and all the additional features that came with this truck. We received a great deal considering the chip shortage. Bailey was a pleasure to work with as she got us the truck we wanted and at a cost lower then what we expected to pay.
I walked into Serra Ford early in the afternoon on Monday and that evening drove off with my new leased 2022 Edge. Had leased and purchased through Shawn Burchi previously and was glad she was still there. Great Salesperson and very attentive to her customer needs. Thanks Shawn!
Serra Ford Rochester Hills is definitely the place to go for a new Ford! I highly recommend asking for Norman as he got me in my new 2022 Mustang very smoothly. Thanks Norman!
This is my second time purchasing with Serra. The process easy and they did all of the work for me. I would recommend Serra Ford of Rochester to anyone! Great experience!
Amanda Cantin.⭐⭐⭐⭐⭐Amanda Cantin was my New Car sales associate today.She made everything surprisingly easy for me and I felt extremely comfortable working with her while she got me into a new truck.She worked very hard and was determined on getting me into the EXACT vehicle that I wanted and she succeeded.I could not be happier with her or her dedication.She definitely went above and beyond andI cannot thank her enough.It was an absolute pleasure working with her and she actually made it a very enjoyable experience!!Thank you Amanda.🙏If you are in the market for a New Car or Truck I strongly recommend that you contact Amanda Cantin. I promise you that you will not be disappointed.
If you want to buy a new car or truck, go see Woody Woodson. I had a fantastic experience with him and the staff of Serra Ford. He found the exact truck that I was looking for and ensured that all of my customer needs were met. Other dealerships were not willing to look for the truck that I wanted, but wanted to sell me what they had on the lot. Woody found mine and not only that, he found EXACTLY what I wanted.
Such a great experience! Norman was an amazing salesman, every question we asked he had an answer, made the leasing process so simple and smooth. He got us exactly what we were looking for and kept it within our budget!
I recently purchased a used vehicle from Serra Ford, my salesman Bruce Hanon was outstanding! Professional, courteous & friendly. I have been using Serra Ford service as well for 16 years. I would definitely recommend Serra Ford for all your automotive needs.
From the first email I sent until I left Serra Rochester, the experience was awesome! Quick responses and amazing help. Kelly was awesome and got me connected with sales rep Bailey. I drove from Westland mi to buy a car here! Definitely worth it. But a vehicle here!
Bailey was an amazing sales representative. She greeted us immediately when we walked in. From beginning to end of the car buying/leasing process, we could tell she was trying to take care of a need for us, not just trying to sell us on a product. She was attentive, communicative, and willing to work with us on anything we needed. Serra got us the best price and was one of the few dealerships in the area that actually had enough inventory that there were multiple cars to choose from.
So thankful for Mike helping me find the perfect car! He took time to find the exact car with all the features I needed. Couldn’t be happier with my new car! Thank you mike!!!
Great experience at Serra Ford! Shawn Burchi helped me get into a new lease for a 2021 Escape. She was so helpful in finding the right car for me, and she made the whole process go so smoothly. I will definitely be going back for my next car when the lease is up.
Got my Explorer St from Micki Narkovski and he made the sale go so smooth. He even followed up with me weeks after to make sure Im happy. High level and impressive!
Shawn Burchi did an excellent job getting me the vehicle I requested. She is always professional, efficient, kind, fair and works hard to please her customers. Shawn is a valuable asset to your company.
The oil change/tire rotation work went fine (as far as I can tell). However, there was wait time that went beyond the scheduled appointment before they could start on my car due to an apparent backlog. Otherwise, Ive always had great service at Serra (Huntington).
Big thanks to Norman and the rest of the Serra staff. First class service. Great experience. If you’re getting a Ford, Norman is the guy to see.
Great Customer Service!!!Angelo Giordimaina is the only Sales Person you need to see. Purchasing vehicles cannot be any easier. All I need to do is call Angelo, inform him what Im looking for, get an out the door price and pick up the vehicle within 48 hours.Thank you Angelo!!!
This was my first purchase from Serra Ford. It only happened because of the persistence and follow up of Bailey Czuchaj. From my initial online inquiry to the purchase Bailey was determined to find a way for me to get into a Ford Edge, one that met my requirements in price and vehicle options. I applaud her in her efforts.
They were extremely nice and helpful - willing to work with me to get into a car I like. If I ever need a car I will be sure to go back to them and will recommend them to anyone looking for a car.
Norman was amazing! He did such a great job and helped us find the best deal. Excellent customer service!
I came in to turn in a lease and I had a great experience here at Serra ford Rochester hills!Salesman Norman Shaya got me taken care of ! Happy customer
They have steadily gone downhill since buying out Huntington Ford. New lease vehicle has been in the shop twice for 8+ days only to tell me it was a loose positive battery connector.causing the issues. No courtesy vehicles available for a family who has purchased/leased 6 vehicles in the last 4 years. 5 star review for Jon Maston, great employee who goes out of his way to assist or accommodate you.
Staff was fantastic and went above and beyond in helping me lease my first car. I would definitely would use them again in the future.
Micky is an honest and personable dealer who gets you exactly what you’re looking for and also makes it a very enjoyable experience. I will definitely be returning to Micky in the future!
Just picked up my new Bronco Sport from Serra Ford on Tuesday, 6/1 and I love it!!! My representative is Bruce Robinson and he is by far the best of the best!!! I turned in a Dodge Charger and really loved that car but the sales people over at Suburban Chrysler could not even come close to the service that I received at Serra Ford from Bruce! He goes above and beyond to all of his customers and it makes the difference! I know this because he has sold vehicles to my co-workers, friends and relatives and not one person can say a bad thing about him. I really wasnt impressed with the Bronco when I first saw it but love the sport and I must say its a very well made vehicle. Go in to Serra Ford and see Bruce Robinson!
I recently leased a new Ford Explorer, being my 5th purchase from Woody Woodson at Serra. Hes a great salesman and has provided great service to my family. He remembers my preferences and when I walked in he had 3 options ready that had the typical options I look for. He made the purchase process very fair, transparent, honest and EASY. I was walking in to learn more and was able to pick up my new vehicle the next day. Awesome service and glad that the staff was retained during the ownership change. Definitely recommend.Also, the full staff was very respectful of the current health issues and had all the precautions in place. I felt safe, which made buying a vehicle in the current situation less stressful. Thank you!
They are such a great people. Especially Alonso . He was very nice person and honest. Thank you!
We got our beautiful 2019 Ford Explorer here from Shawn Burchi! She is so kind, incredibly helpful and the most accessible car salesperson Ive ever worked with. She is always honest with us about our choices, accommodates our tight budget and made it work with out below average credit scores. We first came to her in 2016 as a young couple with a new baby, now were married with two kids, and a furbaby -- it was time to upgrade.
After considerable internet research and shopping for a truck at two dealers in Lansing -- but curious about Huntington Fords internet prices -- I called and talked with Woody in sales. He patiently talked me through the pricing numbers and invited me to drive to Rochester Hills. I was skeptical of the out-the-door price, because of my experience in Lansing..I focused my research on used trucks -- amazed that trucks 3-4 years old, with 50 - 80,000 miles were listed at such high prices! When I droppedto $10,000, trucks were 10 - 12 years old, and most well beyond 100,000 miles. The MPG on those older trucks was in the ballpark of 14/18 and 15/19, they do not include new technology, and they are beginning to show rust.Every 2-3 days, Woody would call, and in his warm, friendly, and professional style, he would answer my questions about leasing compared to purchasing a new truck, and why -- due to residual values -- better-equipped trucks often lease at about the same cost as base models -- whatever question I had.December pricing was a huge incentive to purchase a new truck. Then came Christmas sale pricing, and then end-of-the-year discounts.Again, Woody would invite me in, but Id defer -- still struggling with new or used -- and, if new -- leasing or buying.Finally, the issues of safety in a new truck, fuel economy, and the costs-of-repairs in an older truck, prompted me to empty and vacuum my Jeep, run it through a car wash, and drive to Rochester Hills.I like Woodys personality. He can be fun and light-hearted, though highly knowledgeable about vehicles, and hes patient in explaining vehicle options, pricing, and financing.I chose a truck with equipment groups pricing it above the base model XL I had priced in Lansing.Woody and Huntingtons finance manager, Kim, and I dealt with final cost details, service contract options, and securing the lowest-costing interest rates for financing.I had carried with me the final pricing offer at my hometown Ford dealer for comparison. The truck I purchased at Huntington is sticker priced $4,565 less than the base model for which I received an official Ford computer-printed price quote in Lansing.So, it would seem fair that I would pay $4,565more for the truck at Huntington.I paid $132 less.Add $4565 and $132, and I received a $4,697 better deal at Huntington than with the Lansing dealer.Yes, Woody is great, Kim is great, the Sales Manager, Tony is great. I felt good meeting Greg, the service manager. Thats all fine and dandy, but that wouldnt mean so much if their vehicle cost more.But, not only are Huntingtons people great, their cost was $4,700 less.I encourage you, if you are interested in a new vehicle, to shop at one dealership, and secure a written price for the vehicle you like. Then, drive to Rochester Hills. If youd like to gain information from a friendly, professional sales person, ask for Woody.Im really pleased with my new Ford F-150, with its cost, and with the people at Huntington who helped me.All the best to you in your search!
Great place to deal with. Definitely buy my next vehicle through Serra Ford Rochester Hiils
I had a wonderful experience at Serra Ford. I came in knowing exactly what I wanted and Woody was a pleasure to work with. He took the time to inform me of all of the vehicles capabilities and features. Alex in F&I was also great. I LOVE my new Bronco Sport!
First Rate Ford Dealer. The salesman was the best and very concerned with all of my questions. Thanks Dan Saunders for all of your Help!!!Wouldnt go anyplace else but Serra Ford!!!
I worked with Bailey who put a lot of time and effort into making sure I got what I wanted. And I did. She’s very kind and knowledgeable, and she made sure I understood my vehicle before I left there. Thanks Bailey!!!
Work was done great and fast but left the inside of my truck dirt spots on seats and headliner not happy about that
I had Brandon Foreman as my sales rep in March. I inquired online and shortly after was sent an email. I had went in and had a different person but the sale didnt feel right. So Monday I went back for Brandon. He was very chill and personable. My first time buying a car and he was answering all my questions and even told me about some pros and cons of certain things. He took it down to get it detailed before I knew it. I had to wait on the phone with insurance to get the info faxed over and the place had closed but he was still patient as he know I wanted to take my vehicle home that night.I had to come back due to the SOS being down and he put the plate back on the car for me as well and even made conversation about how much I was enjoying the car or what mod I was planning on doing to it. He takes the time, from the buying process to even after to get to know you or know how the purchase is going. He even asked if I wanted it washed before I left!I recommend him. He came from a different car lot but his awards show hes been making impressions on people for awhile. I love my Veloster and thanks for making the process so easy Brandon!
Bought the car when Huntington Ford now Serra. I have front end problems and hands off that has static and a sync screen that shuts off and on whiIe driving, I did not take the vehicle to Serra due to a couple week wait before they get it in. I had to take it to Suburban Ford. Bad move, l have a ticket with Customer care..see if it matters.First new Ford purchased. It seems the dealership are happy to take 23000 for an Escape, but frowns on fixing the obvious quality issues Ford has as a car company. How do people spend $50,000 to 60,000 for a f150 when Ford dealers do not have time or the need to warranty fix a two month old SUV.01/29/2022, I took the Escape back for an issue to see if things changed. My escape is 2 years now, and under 30,000 miles with the 36/ 36000 warranty. Ford Dealers still will not cover the warranty without a charge.The issue this time was a part hanging on the bottom of my car. The vehicle still under warranty, you would think if a part fails or comes loose, the dealers will do the work under warranty and charge the Ford the warranty cost. At least I assume is what happened when I bought GMs, prior to dealing with Ford warranty. This was the first Ford vehicle I bought new, and most likely the last.Well, I took the car to Elder Ford Troy first and without looking at the car, I was told there was $65.00 charge.I went to Serra Ford Rochester Hills, the place I purchased the vehicle, and they actually looked at the vehicle, the advisor told me that a bolt came loose and the will fix it with a charge of $3.95. Real petty of this dealer for a car that is still covered under Ford Bumper to Bumper warranty. The total came to $4.97 at checkout.The worst part is, I called Ford Customer care(no help), escalated to customer care manager (Ford should quality James) and sent email to Executive office, (very nice person, listened, but did not get my voice message from a few day prior and morning to call the Dealer). Niether, (Customer care, the customer care manager, or Executive office, put themselves in a position to help me to get a Ford dealer to fix my vehicles without some type of out of pocket charge. The vehicle is still under warranty.
Bruce Hanon! Is the go to guy at Serra Ford. My wife and I felt welcome as soon as we walked in. He helped us find the car that met all of our needs and wants plus more. I would highly recommend going to Bruce to help. you find your perfect car. He answered all of our questions that we had, if I could give more stars I would. Thanks again Bruce.
Norman at Serra Ford was great! He was super helpful and great about communicating everything with me!
I had a wonderful experience with Serra Ford and my service technician Matt. I noticed a wheel bearing that was going and dropped my car off before work in the morning. Before I was even off work (less than 8 hours later) my car was done and I am very pleased with the service! I appreciated the clear communication and the quality of the replacement. I had a quiet drive to work today :)
I got my first financed car from Serra Ford. The business manager, Kristina Berishaj gave me such a good price on a 2017 Ford Edge and I love it. Its been almost a week and I cant stop driving it. Everyone is so nice and I certainly wouldnt mind becoming a loyal customer when my family and I need new cars in the future.
UPDATE!!! 2-12-2019 @ 4:02 PMI met with Pat Scoggin (owner) and Brad Schiller at 2:00 PM today. They have both stepped up big time and have offered to replace the vehicle with a new 2019 model. They checked dealership inventories to find a match but were unable to find one. They placed an order today to have a new one built. They will cover all costs of transferred equipment, taxes, title, plates, etc and will deliver the vehicle to me at ZERO cost. I think this was the absolute right thing to do and I am very pleased with how things went today. I want to thank Pat Scoggin and Brad Schiller for going out of their way to make a customer happy and doing the right thing.Thanks to everyone who showed support and I think we can all agree this dealership did do right for their customer.----------------------------------------------------------------------------------------------------------------------ORIGINAL POST:DO NOT TRUST THIS DEALERSHIP!! PLEASE READ TO AVOID A BIG HEADACHE!!!This dealership (Huntington Ford in Rochester Hills, Michigan) crashed my new vehicle into the building on its first oil change. Darryl Galka and David Watt spoke to me in their office reassuring me I would be taken care of and the roof would be replace to as good or better than new condition.Getting the vehicle back after a week they returned a vehicle that now had a torn leather seat, hanging overhead console and a trim piece that fell off on my way home. They used metal screwdrivers to remove the trim (pictures attached). When I arrived home I grabbed a ladder and checked the roof and sure as can be they used bondo/filler to repair the job. I used a digital coating thickness gauge and it buried the meter which checks up to 2mm thickness. The vehicle was not cleaned before or after the repairs and was repaired in a way I was absolutely assured it would not. There is debris, pits, waves and even a human hair in the paint (as pictures show).I returned to the dealership a few days later to discuss this with David Watt and I was handed me off to David Duncan. I shared the pictures and concerns with David Duncan and he said it meets the industry standards and it is as good as new. I asked him if that was the case would he put a vehicle like this on his lot and sell it as new? He said We do it all the time.Not satisfied with that answer I headed to the showroom to see if I can speak to Pat Scoggin (owner) so he can make things right. He was out at lunch so I waited 30+ minutes. When the owner came to see me he was very brief and said he had no time for me or even listen to my issue.I have 3 estimates from collision shops (one which is a Ford dealers). The estimates range from $8,500 - $10,000 to repair the roof correctly. I have the invoice from Huntington Ford that is $935 they spent on repairs. The first collision shop spotted a stress crack in the window (picture attached) which leads them to believe there is structure damage. I went to the dealership and showed this to David Duncan. He said it was a stress crack but I cannot prove it was due to this accident and for me to take it up with Ford Motor Company as they build the vehicle wrong and the reason it cracked. Please keep in mind the vehicle was crashed on January 11 and repaired on January 25th. I showed him the cracked windshield on February 7th.DO NOT TRUST THIS DEALERSHIP ON THEIR WORD AND BE SUSPECT OF ANY NEW CAR YOU MAY BUY OR HAVE BOUGHT FROM THEM!! THIS DEALERSHIP DOES NOT DO RIGHT BY THEIR CUSTOMERS EVEN WHEN THE CUSTOMER IS ZERO % AT FAULT!!
My husband Frank and I had a wonderful experience with Gary in finance and our sales person Amanda. They were so helpful. We did have an issue however with Candy Serra. We will definitely come back when we are ready to get a new car again and work with Amanda and Gary. Thank you again for your help in choosing our Edge that we love.
Absolutely the best dealership, Bailey Czuchaj was so awesome throughout the entire process as my sales rep. Everyone else was so nice and helpful answer all my questions throughout my excitement of getting my F-150. I will recommend this dealership and Bailey to anyone!
Great experience! Shawn, our sales woman, was great, very informative and helpful. I definitely recommend this dealership and Shawn as your sales rep!
Thanks Serra Ford and especially my sales person Bailey for providing an enjoyable purchasing and delivery experience for my Bronco Black Diamond, it was a long wait from reservation to delivery but well worth the wait. I appreciate the prompt delivery when it landed at the dealer.
The service at Serra has been good each time Ive gone. Im glad I had the premium care package on my used Fusion, because it covered both issues with my vehicle.They provided a loaner, kept me up to date, and were done with my car a day early. Pretty happy overall.
After taking my vehicles to a wide range of Ford and Lincoln dealers I think I have finally found the one I want to stick with. The service center employees are friendly and courteous and helped out where they could. Not to mention I was usually waiting 3-5 hours for a call saying vehicles LOF was completed (sometimes no call at all). Not the case with Serra! They had my car in and out in 1-2 hours tops.Thanks again, I feel like you found a new client
Fantastic Experience ( Service), from start to Finish!Service Advisor was excellent, made me feel as If I was his Only costumer. Highly recommend Serra Ford in Rochester Hills. Great Dealership!
What a great staff in the service department. Very friendly, knowledgeable, and professional. Despite me messing up the day that I scheduled my appointment, they were very accommodating and were able to fit me in so I didnt have to come back another day.I wouldnt go anywhere else to have maintenance done on my vehicle.
I am so happy to have work with Serra Ford Rochester Hills! Bailey helped me find me the right vehicle and also worked with me on the leasing arrangement. She was super-friendly to work with and saw that I was completely satisfied with whatever I was getting into. The entire team made the process easy to follow through and completed it within an hour. Kudos to the entire team. Thank you.
I had a fantastic salesman! He went above and beyond to make my purchase smooth. So far, loving my Explorer! This is my fifth one so I knew what I was getting. After having 2 Escapes, I couldnt wait to get back into an Explorer. All personnel were extremely friendly and the gal in credit was very efficient. I certainly recommend Serra Ford and will go back if in need of another vehicle. The prices are very fair compared to other dealers.
Norman was amazing to work with! Everyone was so friendly and made the whole process very smooth. I’m very pleased with the experience.
Angelo in sales did a remarkable job meeting our transportation needs on our new Explorer lease. When signing the papers the gentleman did an excellent job explaining the documents and did not push us in to getting something we weren’t interested in. Plus we got a chance to visit our previous neighbor Lito which was a plus. The overall purchase Was a very pleasant experience and I recommend this dealer to anyone without hesitationThanks again allGary and Barbara
Called on a Friday and got the nicest salesman. He found the vehicle I wanted and I was in my new lease on Monday. He even offered to come in on Saturday to pick it up early. It’s always a pleasant experience at Serra Ford.
My experience was wonderful at Serra Ford. Woody showed me excellent customer service. He made sure I got the car I wanted. He went above and beyond to meet the needs that I had. I will definitely be referring all of my friends and family for their future cars!
Bought my new Bronco Sport from Serra Ford today. Annabelle was a great Salesperson to work with. I called from out of state and was able to put it on hold until I could pick it up. Buying the car from out of state, she was so helpful in getting the car put on hold quickly, making sure I got pictures to see everything inside and out, and answering all my questions. When I arrived on the weekend to pick it up, everything ran so smoothly. My new Bronco was waiting for me, detailed and ready to go. Such a nice, helpful and great team to work with. I HIGHLY recommend them. I only wish I lived locally so I could use them as my regular dealer. Thanks for helping me get my Red Bronco guys! I LOVE IT!!
Horrible service! I had to contact another Ford dealership just to be serviced. Due to their rude and incompetent service department. Jenna didn’t want to help assist me getting a service due to it being expired. Then tried to tell another person to tell me I need to pay for diagnostics etc. They were no help at all. The first time I called she made like she had no idea what I was referring to. I contacted another Ford dealership and was taken care of properly. Please be careful how you treat your customers. I was looking to get the update so I can trade my car in. You guys lost a customer.
Yesterday, March 24, 2021 I randomly got flat tire. I first went to Discount Tire in Rochester Hills (had been going there for 30 years) and the experience was NOT good. Frankly, I dont think Ill ever go back.I ended up working with my sales rep at Ford, Woody, and he came to the rescue and was amazing! Andre showed up in a decked out service van that was capable of filling my tire with air, he then followed closely behind me the 2-3 miles that I needed to go to get to the Ford dealership. I cant THANK Andre enough for being so kind, considerate and patient as he attempted to make a VERY poor interaction with Discount Tire much better! I am SO grateful to Woody for coming to the rescue and sending Andre to me!!! You guys were awesome!!!🙏🎊 Thank you!
Bailey was very helpful explaining features of the Ranger we built. She followed up to calls and texts from me quickly and courtesly. I would recommend her if you are in the market for a new Ford vehicle.
I was very pleased with the quick response from Serra Ford Rochester Hills. We came and took a look at the vehicle we wanted. The sales people were not pushy about purchasing their vehicle. The salesman wanted to make sure we were happy with the deal he was offering us. Everyone in the office made us feel comfortable.
Please update hours. I came here at 230 to pick up my car on Saturday. Google maps states service is open till 3. Actual hours on Saturday closes at 2. Thank you.
When I bought my 2020 Explorer there was a factory defect in the grille and it was missing a strut tower isolator. Had a bad interaction with a sales person jerking me around with Yea, we have parts on order for 3+ months. Only to find out that they never actually did. The sales person no longer works there and Darryl and Mike from the service desk made everything right. They got the parts in fast, fixed a couple extra issues I had on my explorer and even gave me an Edge to borrow while the car was being serviced!
Strongly recommend this dealership. My complete experience with these guys has been excellent. My salesman James went above and beyond. Hes very knowledgeable of his inventory. And focuses on your needs. James found the vehicle I was looking for and ensured I was completely satisfied with my purchase. The business manager Christina got the deal approved in a timely manner. She really understands her position and the industry. She provided potential solutions later on down the road for me regarding refinancing if wanted or needed to. These guys are service oriented! Thanks guys!
We did a lot of research and went to at least 5 other Ford dealerships before Serra. Annabelle searched to help us find EXACTLY what we were looking for while other dealerships just kept trying to sell us the most expensive Explorer they had on their lot. She was honest and worked hard for us. Buying process was easy and straightforward, no catches. Very impressed, will refer Serra to all our family and friends!!!
Just had my first experience with Serra Ford Rochester Hills, and I couldn’t be happier about it! Joe Clement is the salesman who went above and beyond to help find just the right vehicle and leasing arrangement for me. He’s super-friendly, warm, professional, and truly cares that you’re satisfied with the outcome. He even gave me a thank you-gift, personally from himself! Everyone involved in the process, from start to finish, was welcoming and accommodating. I am more than satisfied, and very grateful. What a first-class crew!
The people here are very genuine and take the time to get you exactly what you need. Bailey especially made sure I got the car I was looking for and kept me updated every step of the way in this crazy car market. 10/10 will be sending my family to get their cars from her here as she stayed later than needed to help me out.
The service on the car was excellent. No complaints about that. The fact that I scheduled an appointment two weeks in advance at 7:45 A.M., and nobody told me that the truck would have to stay overnight caused a big inconvenience.
Amanda at Serra Ford was amazing at getting me the value for the trade that I wanted, and getting me the deal that I wanted on my 2020 Ranger. They were very willing to work with me, and sell me the truck for the price that I wanted it for. Everyone in the dealership was very nice and you could tell they cared about the customer. If you’re in town or from the area and looking for a Ford this is the place to do it.
We want to thank Amanda Cantin, Kelly and Christina the finance manager, for all of their hard and diligent 110% customer service they each did for us on the purchase of the 2019 Ford Explorer XLT and the 2019 Ford Edge ST. We really like our 2 vehicles purchased from SERRA. Thanks again!!Ralph & Dianne DelVecchio
Great buying experience! Thank you to all during my purchase. Go see Bruce Hanon (Salesman), Matt Duggan (Finance Manager), and Jr Peterson (General Sales Manager). Great team and they made it easy. Thanks again!
We were looking for a new Ford, thinking of an Escape, but saw the new Bronco Sport. The salesman, Dan Saunders made it simple for us and we drove home that afternoon. I’d buy from him again. I got a good deal and it is a great car!
Scott DeWitt and the rest of the Serra team did a great job finding me my new car. They made everything very easy and answered any questions we had with ease.
Super friendly, helpful, and did a really good job. The cashier who was the last person of contact left a bad taste in my mouth unfortunately. She was kind of rude and didn’t seem like she wanted to help me with my Ford pass. Thankfully someone else was standing right there. Seemed like a manager maybe? Everyone else was great though. I’ll definitely be back.
Had a great experience with Norman in purchasing a new Explorer. He is courteous, professional and went above and beyond to find us a vehicle that worked at our price point.
Our salesman Bob Brani was great. Not only did he find the vehicle we were looking for which wasn’t in Serra’s inventory and bring it to the dealership, but he went above and beyond in handling everything and even spending extra time explaining the new features and technology.Thank you for a great car buying experience!
Great truck and great dealership. I have had nothing but positive experiences over the years dealing with the Serra group. In particular, I have purchased many vehicles over the years from Jim Bommarito and I always look for Jim. He makes every experience a pleasure and delivers what he promises pre and post sale. Highly recommended.
We cannot recommend Serra Ford enough! A friend of ours introduced us to Serra a few years ago and we have not gone anywhere else since. The Service department is fantastic. Matt in service always makes sure to take the time to understand what we need and what issues we are concerned with and always goes out of his way to make everything as convenient as possible. When we are ready for a new Ford, Serra will have our business!
I had a great experience working with Richard Hayes in the used cars department. He contacted me almost immediately when I inquired about a vehicle. When I went to look at it, he was welcoming and friendly. Made the decision to purchase the vehicle that day and Kristina in finance made it happen! We had 3 children with us and they moved as quickly as possible. I would definitely recommend Serra Ford Rochester Hills for anyone looking for a new or used car@!
I received a phone call about a recall my car had. When I took it in, I was given fast, thorough service. I was given a loaner car, and on my way. The repairs took 24 hours. And I got my car the next day. Service members were very kind. However, the next day, my car alerted me of the engine about to overheat. I was out of fluid, and my car went into limp mode. I was late for work. Had to have it towed to the dealership again. Find a ride there at 7am. And get another loaner. A hose was knocked loose somehow. I got my car back the next day, but that was very stressful and inconvenient. I am glad my boss was cool with it all.
I would highly recommend Serra Ford to anyone in the market for a Ford Motor product. They have customer service that I would rate as #1. Ask for Woody he is great to work with and follows up on every conversation you have with him. I will continue to go to Serra for all future purchases. Also recommend to all.
I had a great expirience. My Ford Edge looks great. They did an exellent job detailing the car, it really shines. I saw it this morning and I did not think they would get everything out. Mike, my salesmen got everything done for me. I will be coming back.
Kathy home and the team were great. After going to 4 other Ford dealerships and doing my due diligence on purchasing a 2018 explorer, not only did Serra have the best price but they beat out the other 4 dealers hands down. They delivered my car the same day and the process was smooth. Thank you
Leased my second vehicle from this location. They have amazing customer service. Amanda was absolutely wonderful to work with! I was extremely impressed with how involved she was in making sure I got the perfect car. Highly recommend Serra Ford!
I purchased a used car from Serra Ford in Rochester Hills recently. James, the sales person I worked with was great and worked with me on a good deal. He reviewed the inspection process that the car went through so that I was informed about my purchase decision. I am very pleased with my experience and would recommend Serra Ford.
This is my 4th car Ive purchased from Serra Ford Rochester Hills with the help of Bob Brani.... everything went like clockwork. Went in on Friday picked up my new 2021 Ford Escape Titanium on Saturday! What theyre offering right now is fantastic! I shared my experience with a client of mine on Tuesday, she left the salon headed right over to the dealership, shes picks up her Escape this Thursday!Theres been a few changes since the 2018, learning them and love driving this car. Thanks again BobThru many years my family has dealt with this same dealership location, several name changes- service remains top notch!
Bailey was so wonderful to work with. She answered all my questions and communicated with me in a quick and efficient manner. Went in during the afternoon, then decided to think on it for a few hours. Texted her that I was ready to get into my new car and she started the process immediately! The keys were on the desk waiting when I walked back in the door that same night, and the paperwork was ready to go! Highly recommend her to go to for your new car! Fast process and very friendly as well. Thank you Bailey!!! You’re amazing!
I bought a 2019 F-150 Lariat from Serra Ford and I cant say enough about the customer service and sales associates. Me and my wife were treated very well and will definitely be coming back to visit Mike Larose in the future.
I ordered a ‘21 Mach 1 from Brad Shilling at Serra Ford. The options I wanted weren’t available when I placed my order as we had to wait a month for “Job 2” to become available to complete the order. I gave a $500 deposit none the less to reserve my place in line. I signed off on an incomplete order. I told Brad all I wanted were the Recaro seats, the handling package and the new paint color Jet Fighter Grey. The car arrived and it had leather sport bucket heated and cooled seats. Not what I wanted. Brad blamed me for not paying attention to the paperwork and told me I wasn’t getting my money back despite the fact that I told him repeatedly all I cared about was the “handling package” and the Recaro seats. Bob Davis came to the rescue, offered to get me a similar car even though at the time there were maybe 4 in the entire country with the handling package and recaros. I decided against it and Bob gave me my money back. Don’t order a car if you can’t see all the options in advance. Brad didn’t bother to consult me once job 2 opened up and I’ve never been more disappointed in a car buying experience. I’m only giving the second star because the customer service to recover my business was exemplary.
My Vehicle was declared a total loss, Michael Pidsosny was absolutely amazing working with me every single step of the way. I was really upset having to lose my vehicle. He made everything so easy. He took wonderful care of me. He took the time to answer all my questions and concerns about buying a used vehicle. He made sure it was in the best shape it could be before he sold it to me. Michael did an amazing job at details and making everything so much easier and more comfortable for me. I would highly suggest anyone looking for a new or used vehicle go see Michael Pidsosny, he’s incredible. Definitely deserves a raise. Thank you, Michael!
I just bought a great used vehicle from Mike Kopp at this dealership. Wonderful experience! Mike is very personable, professional and doesnt pressure! He patiently showed me cars valued under 10k. I have shopped for a few of these over the years for family members, and many salespeople wont even return your call if you are looking for cars in this category. Mike is one of the best I have run into over the years! I also want to recognize one of the used car managers, James Dluzynski, who went above and beyond to make me comfortable about buying the vehicle when I had a concern. Kristina Berishaj in the Finance Dept. was also good. Stellar experience at Serra Ford Rochester Hills, I will be returning to buy another car!
I had such a GREAT experience working with Greg Zytowski to purchase my 2018 Jeep Compass! I gave the dealership a call to ask about availability -- Greg quickly returned my phone call and we set up an appointment for the next day. We had to drive 3 hours to the dealership and Greg had the vehicle cleaned and sitting out front ready to go for us. He was friendly (he even let us bring our dog into the office!), professional, and efficient. We were in and out of the dealership within 2 hours, where I had previously spent 5 hours at another dealership. Greg gave us an excellent experience at Serra Ford!
I’ve bought many cars from many dealers and this was by far my best experience. Bailey made everything easy, fast and stress free. I will definitely buy from Serra again and recommend it for anyone looking for a new Ford.
First of all, Dan Saunders has been my salesman during the course of 5 purchases and leases of NEW Ford vehicles. He is on top of EVERY DETAIL! I just leased a 2020 Escape Sport hybrid - and I am loving the car! I have had excellent service from this dealership. They have even allowed me to bring my Golden Retriever in when I am waiting for oil changes, etc. What a place! I would definitely recommend Dan and (now) Serra! The guys in the service department have been helpful and customer oriented and nice to work with.
The people at Serra Ford were fantastic!! Greg in service was great!! He kept me posted on when a loaner would be available while our car was in service. He also kept us updated on the status of our car.I would highly recommend Serra Ford!!!!
Norman and Alex were amazing they were able to get me into a 2022 bronco sport after mine was totaled in a flood. 10/10
Bruce was very helpful in my purchase of a used Escape at Serra Ford. He made the purchase very simple and easy for me, while also giving me options that proved helpful. I would highly recommend Bruce and Serra Ford for your used car purchase needs.
My experience with this dealership has been great. I LOVE my 2019 Ford Escape and the sales staff were wonderful to work with. Getting my oil changed was simple and efficient, and the employees took every precaution they could to ensure it was done safely. Thank you!
We bought a used car from Mike and were very pleased with the car and the deal. Weve been coming here for at least 15 years.Update: were still very happy with our cars. I was in the service department this week because the check oil light came on. They did a thorough check and discovered a problem with my brakes. They repaired that as well, which is good because I like a car with brakes. Excellent service.
Excellent experience, as always. Walked in and out the same day, driving a new car home off the lot. Thanks to John Stoll for making that happen. He always gives A+ service to his customers! Thanks, John!
Angelo was very friendly and helpful. I never had to leave work or home to get my new vehicle. Delivery test drive and even returning of my existing vehicle were all taken care of. First class service every time.
The service personnel was friendly and helpful. I will have all my service work done at this dealership.
Soooo thankful to everyone from Serra Ford who helped me get my new lease from here. Especially thankful for Hillary Adam who works here. If it wasn’t for her, I would’ve been so lost looking for a car that’s affordable and also a great fit for me. She was the best!
If you are planning to buy a new Ford, be sure to work with Angelo Giordimaina at Serra Ford. I just bought my second vehicle from Angelo on February 6. Angelo listened to my requirements, and worked hard to find the vehicle for me. He did not try to push into a vehicle in dealer stock that didnt meet my needs. Instead, he tirelessly search local inventory for me. I have bought many vehicles in my life and met many car salespersons. Never has the experience been as pleasant as working with Angelo. Thank you!
There was a recall on my car that needed to be fixed. The first place I called, I sat on hold, kept getting looped back to the front desk. When I called Serra, however, someone picked up on the first ring, transferred me to the service department, who also answered on the first ring. I spoke to Matt, who was very professional and courteous. Got my car in and they even gave me a courtesy vehicle for the day. The best the other place could do was to say that “maybe” the shuttle could get me back home. Highly recommend Serra. I’ll probably start buying my vehicles from there from now on, too!
Shawn was awesome. Very energetic and really made the process less stressful. So glad my wife and I decided to come here.
Amazing experience at Serra Ford. Jacob helped us through the process quick and easily. Highly recommend!
I traded in my old car and purchased a 2017 Ford Escape from Bailey. She sent me different vehicles I may like to look at before coming in so that she would have the ones that I was interested in ready for me to see and test drive. I ended up leaving the dealership the same day with the vehicle I was interested in. It fast and easy.
Jacob the salesman and Alex the finance manager were amazing, I’d buy another car from them for sure.
I have worked with Bob for years now. He has always worked very hard to make me happy and find the truck that I want. I give him credit as I can be very difficult and indecisive when leasing a new vehicle. He has always remained patient and helpful. I would highly recommend him to everyone and i will enjoy working with him in the future too. I love my new 2019 F150. :) the finance guy was amazing also and a pleasure to work with. Without saying I know my future experience with service will be excellent as well. Huntington is truely a one stop dealership.Thanks again Bob
I worked with Bruce at Serra Ford and couldnt be happier with my experience. Bruce worked hard to find me EXACTLY what I was looking for. He was extremely responsive and answered all of my questions as this was my first time leasing a vehicle. When I showed up, he had all of my paperwork ready and I was in and out of there with my new lease within 40 minutes. He worked hard to find me every rebate possible and get the payments within my budget perfectly while still leaving with the truck of my dreams.
Bought a pre-owned vehicle here that weve been searching extensively for. Price was fair and the process of purchasing was actually very smooth and much better compared to past experiences elsewhere. Best part of all was that there was very little pressure, and that was the case throughout. The dreaded upsell of extras while signing docs basically didnt exist, which was a pleasant surprise. Thanks Serra!
Had an amazing experience leasing my first car! Worked with Woody to get the best deal and he was able to find my car with the exact specifications. He was thorough and so helpful throughout the entire experience. My family and I are very pleased. Thank you Woody and Lito and the entire Huntington Ford team! I love my Ford!
All I can say is, WOW! What a tremendous car buying experience from start to finish. Bailey is an absolute gem, Matt is a master of finance and JR has himself a phenomenal team!!I will be telling everyone I know to get in and get a car from Serra Ford!
Total reviews rating 4.6
199 Reviews for Serra Ford Rochester Hills 2023:
Review №1
2022-02-05We traveled across state to purchase a Ford Edge from Serra. could not find anything we liked in our area. When we arrived Alonso had the car out front, washed, and ready for a road test. They did not use our Credit union for the loan but they ended up finding a bit better rate. Just had to wait a bit for the process.Discovered the adaptive cruise feature was not working on the way home. Brought the car to a local dealer and they said Ford will not cover the $415 repair because there was damage. The next day the dealer called and said Ford will cover the repair. All is good and like the car.
Review №2
2022-03-15Went in to Sierra Ford RH to lease my first car and Bob Brandi gave us the best service! He explained the process and walked me through step by step to make sure I was able to get the car I wanted and understood every detail we went over. I am extremely grateful to know that I’ll now be safe on the road.Thank-you so much Bob, God Bless!
Review №3
2022-04-09I had a great experience in purchasing my car. Nate and Kristina worked throughout the day to make sure I had a vehicle that wasnt just reliable, but something perfect for me. I would definitely suggest trying this place if you are looking for a car!
Review №4
2022-06-22Bailey was exceptional during the entire car buying process. I couldn’t have requested a better sales consultant. I told her the exact vehicle that I wanted, color and all and she was able to find me the exact vehicle the day I walked into the dealership. She kept me up to date with every step of the process. I look forward to working with her in the future. I HIGHLY recommend Bailey and the Serra Ford Dealership in Rochester Hills to everyone. Outstanding service all around.
Review №5
2021-12-06In a crazy microchip-challenged market, Norman found us a great vehicle and incredible bargain. In addition, he was very knowledgeable and was supportive towards all of our concerns. Also a kind thanks to Alex who handled the financing as well. Cheers and Merry Christmas!
Review №6
2022-02-19Serra Ford of Rochester Hills takes customer service to the next notch. From offering help through their website, to emailing and phone conversations, to test driving cars & purchasing, nothing ever felt forced or dishonest. They make you feel super comfortable and ensure that they’re not trying to sell you a car, they’re trying to help you buy one. Jacob was our sales guy & super helpful. We drove a few ours out & he had cars ready for us to view as soon as we got there. Everyone was very patient while I took care of the insurance and financing aspect of the process. They offered many times to get us refreshments & made us feel very comfortable the whole time. Highly recommend Serra Ford.
Review №7
2022-01-21Being the wife of a finance manager at a car dealership usually means the new car buying experience is pretty lackluster. In the past it has only included my husband with little to no interaction from any other sales staff. Today I bought a new Bronco and had a completely different experience than at the dealership my husband previously worked at. My salesman, Joe Spadafore was great. He treated me as any normal customer and made it a great experience and fun! He took the time to make sure I understood everything about my new car and answered all my questions. Even sales managers took the time to congratulate me and make sure everything was all taken care of. You can tell everyone at this dealership truly cares about ALL of their employees.
Review №8
2022-03-22Husband bought his car from the dealership and had a decent experience. However, we brought my car to the service center and had a bad experience. There were employees loudly dropping f bombs in the lot right outside the door to the service center. They performed $300 of extra work that we did not authorize. We would have authorized it but we’re not told in advance. Then, while picking up the vehicle, we waited a long time for the car to be brought up to us. Finally, my husband went in to ask what was taking so long. Turns out, the part they supposedly fixed (a belt) came off. Currently, we are sitting outside the service center waiting to find out how long it will take to properly fix. Would NOT recommend the service center to anyone.Edited to add: Dave has been very helpful to work with and has helped get the issue resolved. I appreciate his hard work and help with the situation.
Review №9
2022-01-20Made a quick call to Serra Ford to inquire about Ford Bronco Sport availability. Was connected to Shawn Burchi who lined up the perfect car for my Daughter. She was straightforward and laid out my options in short order. Happy to report that everything is wrapped up and our new car is safely at home. Thanks Shawn for a job very well done. Give her a call. Youll be happy you did!
Review №10
2022-05-24I had driven from Jackson, Michigan to Serra Ford Rochester Hills on a Thursday evening, getting lost, arriving only a few minutes before scheduled closing. Mike Larose stayed late to make sure I had a chance to test drive the truck. The price was reasonable and I let Mike know the next morning I would like to purchase it. After a call to my insurance company and a brief stop at my credit union, I rode with my sister to the dealership to find Mike had the truck in tip top shape. After a nice experience with Kristina signing paperwork, Mike had the truck plated and off I went with everything taken care of. I love the truck. There is something to be said about a good dealership experience, and my experience with Serra Ford Rochester Hills was great. It was worth the drive.