About Us
Built on American values: Hard work, integrity, and treating people right.
Our Story
American Equipment Rentals LLC was founded on a simple observation: the equipment rental industry had forgotten about the customer. Between massive corporate consolidations and automated phone trees, getting the right machinery to a job site had become harder than the job itself.
We decided to change that. We built this company with one non-negotiable principle: We will have the best customer service in the industry. Period.
When you call American Rentals, you don't get a call center. You get a dedicated equipment specialist who understands your timeline, your budget, and the reality of construction sites. We don't just rent iron; we build partnerships.
Our Core Values
Service Excellence
It's our primary differentiator. We answer the phone, we show up on time, and we do what we say we're going to do. No excuses.
Massachusetts Local
We're based in Massachusetts and we serve Massachusetts. Local owners, local crews, local accountability — every job, every time.
True Partnership
We treat your deadlines as our deadlines. Your success is our success. We build long-term relationships, not transactional rentals.